Why you need qualitative data to improve your product with Delighted’s Caleb Elston and Charles Studt

Customer Conversations - A podcast by Sean Boyce and Stuart Balcombe

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Caleb Elston is the Co-Founder and CEO of Delighted.  Charles Studt is Head of Marketing at Delighted.  Together they make a rockstar team of experts passionate about making your product better through customer feedback.  Here are just a few of the topics we’ll discuss in this episode:

  • The awesome story of how Delighted started
  • Why you should dog food your own product (dogfooding)
  • How to build a B2B product with a B2C mindset (and the pros & cons of this strategy)
  • Why you need more than NPS data
  • The importance of qualitative data to drive your product forward
  • How to increase the mindshare of your team by getting to the customer
  • Why Delighted funnels customer data back into their Slack account

Resources

Reaching out to the Delighted team

Bonus Tip - “A ton of value lies with your customer success team” - Caleb Elston