Brand Experience with Deirdre Martin

The CX Goalkeeper had the great opportunity to interview Deirdre MartinLinkedIn Headline: Website & Marketing Strategies that actually work | Clarify your brand’s message | StoryBrand Certified Guide | Customer Experience Coach/Trainer | EQ Certified | Sales & Performance Coach| Best-Selling AuthorHighlights:00:00 Game Start00:33 Deirdre's introduction01:21 Deirdre's values03:04 Banding definition07:13 Why is branding so important?12:24 Preferred examples19:24 Where to start21:34 what was the impact of COVID-19 to branding?24:04 which are the biggest mistakes that companies are doing in relation to branding26:23 In 10 years time from now, what we're discussing about in relation to customer experience28:52 Deirdre's book suggestion30:39 Deirdre's contact details31:01 Deirdre's golden nuggetand much more on https://www.cxgoalkeeper.com/DeirdreMartin#cxgoalkeeper #customerexperience #podcast #leadership #branding