CX Goalkeeper with Deanna Russo - S1E17 is about linkedin secrets and best practices

The CX Goalkeeper had a smart discussion with Deanna Russo Deanna is a Linkedin Strategist, Cheerleader and Accountability Partner at Leverage Up, LLC, which she founded 1 year ago. She grew her LinkedIn Following 25x in 18 months. My learnings:LinkedIn is for everybody, not only for job seekers. It helps to engage with other human beings, to create long-lasting relationships and to grow your business.Direct messages to sell a product or a service don’t work. Engagement is the prerequisite! Additionally, the three main pillars of LinkedIn are:1) Profile:It is your business cardEverybody you are engaging with is going to see your profilePicture & Headline are key success factors2) Content:Content needs to resonate, if you want engagement6 out of 10 people are on LinkedIn to learnConsistency is keyMake content scalable & readableThe first sentence should have a great impact to jump to the reader’s eyes3) Engagement:The first hour after publishing a post is criticalYou should know people that you want to engage withTagging people in a strategic manner helps creating engagementHashtags are important tooDirect message should be used to share relevant (for the reader) informationLinkedIn groups will play an important role in future Her book suggestion:Be from Jessica Zweig Deanna’s gold nugget:"I honestly believe in authenticity and when someone says, "be yourself", they are really meaning just that. If you are going to think about what you are on LinkedIn, just be yourself" How to contact Deanna:http://leverageupllc.com/https://www.linkedin.com/in/deannarusso1/Thank you Deanna!#customerexperience #leadership #innovation #transformation #linkedin #linkedinsecrets #LeverageUp #PurpleSquirrelMagnetI am sorry for the audio quality.