CX Goalkeeper with Santhakumaran Atmalingam - S1E34 is about the CX infinite loop and the marriage of CX & EX.

The CX Goalkeeper had a smart discussion with Santhakumaran Atmalingam Santhakumaran is the Founder of CX Expert Asia, an International Customer Experience Consultant, a Global Keynote Speaker and Judge at several international CX awards. In this episode YOU will learn:What is the role of CX professionals and why it is like being BATMANHow CX and astrology are linkedWhat is the CX infinite loop / masterplanHow to best design experiences and how to leverage ice creams to motivate teamsHow to leverage KANO model, the 40% rule and the King to design experiencesThe explanation of his very famous slide (the marriage between CX and EX linked to people, process and technology… and much more His book suggestion:· Outside-In, Kerry Bodine· Customer What? Ian Golding· Several motivational speeches of Tony Robbins Santhakumaran’s golden nugget:Take CX as a movie production and apply the same processes into your business: work hard to serve your customers at your best, instill it into everybody's heart. We are here for customers. The customers are not the problem. How to contact Santhakumaran:https://www.linkedin.com/in/santhakumaran/ Thank you, Santha! #customerexperience #leadership #cxgoalkeeper #cxasia #cxm