Mastering Digital Transformation with Marcus Köhnlein

In the recent episode of the CX Goalkeeper Podcast, Gregorio Uglioni engaged in an insightful discussion with Marcus Köhnlein, a seasoned expert in digital transformation and customer experience. The conversation traversed the landscape of digital transformation, its profound impact on customer experience, and the leadership required to steer these initiatives.Marcus is a seasoned expert and thought leader in the realm of digital transformation. With a wealth of experience and a robust portfolio of successful transformation projects, Marcus has honed his understanding of what it takes to navigate the digital landscape effectively.In this episode, we dive deep into the intricacies of digital transformation. Marcus shares his unique insights on how businesses can leverage modern technology to enhance customer experience and foster a culture of innovation. We discuss the role of leadership in steering these transformations and explore the ways in which customer experience is evolving in the digital age.Stay tuned as we embark on this enlightening journey with Marcus Köhnlein, unveiling the secrets to mastering digital transformation.Highlights:00:00 Introduction00:43 Introduction of Guest Marcus Köhnlein01:25 The Importance of Digital Transformation02:18 Understanding Customer Experience in the Digital Age03:27 Marcus Köhnlein's Journey in Digital Transformation04:36 Leadership's Role in Digital Transformation05:15 First Break and Recap06:47 Deep Dive into Digital Transformation Strategies08:44 How to Foster a Culture of Innovation10:49 Marcus Köhnlein's Success Stories12:25 Key Challenges in Digital Transformation13:01 Overcoming Barriers and Resistance to Change14:25 Role of Customer Feedback in Transformation15:45 How to Measure the Success of Transformation Efforts17:51 The Future of Digital Transformation19:36 Final Thoughts and Closing Remarks from Marcus Köhnlein29:00 Book Recommendation29:23 Contact Details30:26 Golden Nugget: Key Takeaways from the EpisodeABOUT ME:https://www.cxgoalkeeper.comSUPPORT:Do you like my podcast? Support this podcast with Buy Me A Coffee https://www.buymeacoffee.com/cxgoalkeeperSPONSORING:Interested in sponsoring the The CX Goalkeeper podcast? Please DM me on LinkedIn#cxgoalkeeper #customerexperience #podcast #leadership