The Big Miss – How Businesses overlook the value of emotions  with Zhecho Dobrev

The CX Goalkeeper had the great opportunity to interview Zhecho DobrevLinkedIn Headline: Author | Customer Experience and Behavior Science Consultant & TrainerHighlights:00:00 Game Start00:37 Zhecho's introduction01:56 His values04:16 Where does the idea of writing such a book come from?07:39 why did you decide to write about emotions?09:51 The emotional signature16:41 Where should companies start if they need to care about emotions?18:51 Restructuring surveys to cover also emotions21:37 What should business do from a strategical point of view?22:19 Seven business practices for an emotional connection23:02 The most remarkable example25:27 Customer Science29:29 The future of Customer Experience31:37 Zhecho book suggestion32:21 His contact details32:55 Zhecho's Golden Nuggetand much more on https://www.cxgoalkeeper.com/ZhechoDobrev#cxgoalkeeper #customerexperience #podcast #leadership