Season 3: Episode 2 – Channel Performance: Size, Measure, Drive.

This week of 1st February, we welcome Craig Bradley, Ipsos Global Head of Channel Performance. Craig takes us on a ‘whistle-stop tour’ of Channel Performance, describing how we: size channel opportunities and share; measure brand promises and execution, and drive compliance and sales conversion … to improve performance across all sales and service channels – physical, contact centre, and digital – and help deliver profitable growth​.  He updates us on how the business has evolved over the past year, and plans going forward, as we address our clients’ changing business questions.  Get to know Craig, as he shares his passions, including reducing single-use plastic, and driving gender equality #betterbalanceforbetterbusiness.  Of course, we’re always up for podcast recommendations (his favourites – just behind Customer Perspective, of course). Find out more about Channel Performance: Mystery Shopping, Retail Performance and Retail and Consumer Intelligence at Ipsos, and read about our latest thinking.