Season 3: Episode 7 – CX measurement and management … nailing great!

This week we are joined by Matthias Kraus, who leads our Customer Experience business in Germany.  He joined Ipsos last year, and we were delighted that he did!  He brings with him incredible CX experience, from E.ON where he was VP Customer Insights and Experience, McKinsey, IBM … and just in case, in the words of Shania Twain, that don’t impress you much, he’s an endurance athlete, into ultra-marathons, and long-distance triathlons.  So when Matthias describes great CX as a marathon, not a sprint,  we reckon he knows what he’s talking about.  Join us to learn more about what makes for truly great CX measurement and management. And just when we thought he could not impress us more, turns out he’s a big Customer Perspective podcast fan.

Find out more about Customer Experience, and Channel Performance: Mystery Shopping, Retail Performance and Retail and Consumer Intelligence at Ipsos, and read about our latest thinking.