26. Understanding and Influencing Your Customers' Decisions with Mary Drumond

Do your customers think you're deaf? How can you really hear them to fix pain points and impact customers' decisions?   Stacy Sherman interviews Mary Drumond, Chief Marketing Officer at Worthix, to discuss these questions. Additional topics include: -What's the value of surveys? Are surveys the best method to understand customers’ perceptions, emotions, expectations? -Is there such a thing as survey fatigue? How best to avoid?  -How long or short should a survey be to maximize response rates? -Who should be responsible in organizations to get customer feedback and take action? -What is “closing the loop” mean to address what customers told you, and best practices? Learn more at DoingCXRight.com/podcasts