18 - My LinkedIn Ads playbook for B2B

LinkedIn Ads is one of the most important channels within a demand generation strategy. It’s the place where we can almost guarantee that our ICP are present, no matter who we are targeting in B2B.In this episode we cover everything you’ll need to get success in your paid LinkedIn efforts:How to think about cold/retargeting layersHow to nail your ICP targetingHow to use average frequency for retargeting successHow to measure LinkedIn success (hint, it’s not direct conversions)Are you ready to...