25 - How intent data can be a solution to more cost-efficient growth (with Viktor Carlsson, Co-founder at Albacross)

Viktor Carlsson is the co-founder at Albacross. During this episode he shares how they have grown Albacross during the last 8 years and why intent data is really what has set them up for success.On this episode we talk about:- What does cost-efficient growth mean for us as marketers?- What is intent data?- Is there different types of intent data that serve different purposes?- How can a company utilize intent data to grow their revenue during this recession?This episode is brought to you by o...