Pre-Black Friday Anxiety Check
Ecommerce Playbook: Numbers, Struggles & Growth - A podcast by The Ecommerce Playbook
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We're gearing up for Black Friday, Cyber Monday and it's natural for the business anxieties to sink in. To face the uncertainties, root yourselves in the certainty that comes with building a data-backed strategy. Host Andrew Faris, talks us through the holiday strategy for each of the six brands under the 4x400 umbrella and how they're planning for success.