This Has To Work (Again)

Ecommerce Playbook: Numbers, Struggles & Growth - A podcast by The Ecommerce Playbook

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Business

As we head into Black Friday again, the same sentiment holds true: "this strategy has to work". Andrew Faris gets transparent on the impact of what a win and (more importantly) what a loss would mean for business during BFCM. Here's how we are preparing for both options.