What Are You Selling?
Ecommerce Playbook: Numbers, Struggles & Growth - A podcast by The Ecommerce Playbook
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It’s a foundational question for any business: What exactly are you selling, and how is your marketing approach optimized for it? In this episode, Andrew cautions against using one-size-fits-all business advice, particularly for how you market your product. “How your product is sold may be fundamentally different than the way other products are sold.”