Ep 172 - Ian Mullane on Hyper-Personalization and the Future of Fitness

Today, we’re speaking with Ian Mullane, the Founder and CEO of Keepme, a business dedicated to increasing the revenue of health and fitness operators utilizing Artificial Intelligence. He’s being working with AI for the past six years and is committed to better understanding why members leave the gym. As the fitness sector is confronted with its greatest ever challenge, clubs worldwide are pulling out all the stops to keep their members active and engaged. Ian says operators need to rely on data and hyper-personalization to move into the future. It’s adapt or die, especially for the brick and mortar gyms and clubs. Recently, he published a powerful white paper in an effort to spark conversations around the shift and disruption that’s currently happening within the fitness industry. The truth is that the industry will never be the same. It will never return to how things were pre-COVID. Are you ready to learn the six key rules for survival? For more information visit https://escapefitness.com/podcast Video version – https://youtu.be/fbDsjylzYuA   Ian Mullane is the Founder and CEO of Keepme, a business dedicated to increasing the revenue of health and fitness operators utilizing integrated Artificial Intelligence. Relying on years of data, he wants to show you how to stop guessing and offer a game-changing level of personalization for gym and club members. By reimagining the customer journey, operators have the opportunity to enhance their service offerings, engagement, product customization, and more. Technology today has completely disrupted every business around the globe. The fitness industry is no exception. The industry will never return to how things were pre-COVID. If brick and mortar operators are not ready adapt and make the customer the center of all experiences when it comes to the personal wellness ecosystem, they may not survive. Keep.me uses predictive and machine learning models, operators can hyper-personalise engagements with a commercial and operational perspective and increase response levels to benefit the business. After 18 years of working with some of the biggest names in Fintech, including Thomson Financial and SS&C, Ian Mullane left corporate life as the COO of Sungard’s Asia Pacific business. Since then, he’s founded and grown a number of companies including Locowise.com, Vanda.fit and most recently, Keepme, an AI-powered membership retention tool.   Episode highlights - Brick and mortar operations face big challenges ahead You need to optimize for revenue and for retention Apps are nothing more than vehicles to create experiences 5G will change how people consume fitness content Adapt or die You probably don’t know your competition Personalization is the future of fitness How to reimagine the customer journey Effect of membership plans on retention rates Making the customer the center of the ecosystem How fitness will become like banking Power of first-mover advantage Join Matthew Januszek in conversation with Ian Mullane.