Ep 234 - Beyond Fitness | Africa's First Boutique Studio | Simi Williams

On this weeks episode of the Escape Your Limits, we interview an ex investment banker turned fitness entrepreneur, Simi Williams. She served different roles over 5 years within Investment Banking at Goldman Sachs and Morgan Stanley, spanning across equity capital markets and asset management. She then worked as an Investment Professional at Helios Investment Partners, Africa’s largest private equity fund. Desiring a change of her finance lifestyle, she wanted to pursue a career that allowed her to enjoy life while she loved what she was doing. In 2019, she founded BEYOND fitness, Africa’s first boutique fitness studio and digital platform. An entrepreneur keen to shake up the underserved African fitness industry, she focused on creating an impact in wellness, finance, technology, and inclusion spaces. Williams gives insight into the current state of Nigeria, and why growing a business is harder now than ever, what lessons she learned from her finance background that led to her success in fitness, and how she was able to be a successful entrepreneur while handling motherhood. To learn more about BEYOND Fitness click here: https://www.beyondng.com/