LIFTS Episode 52 - What Makes Australian Fitness Stand Out? Beyond Activ Unveiled

Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories.  This special episode was recorded live at Beyond Activ Australia APAC, where host Mohammed Iqbal attended to explore the cutting edge of fitness innovation.  Hosts Matthew Januszek, Co-Founder of Escape Fitness and Mohammed Iqbal, Founder & CEO of SweatWorks, are joined by Aleksander Dahlberg- founder of Sahha, Aaron Verasammy- Vice President Sales - North America at ABC Fitness Solutions, and Emmett Williams- MD at Myzone (APAC).  In this episode, topics discussed include: Australian fitness innovation and global expansion of local brands. Rapid growth of Pilates in gyms and boutique studios. Unique fitness concepts combining multiple services. Integration of health data technology in fitness offerings. Challenges for international brands entering the Australian market. Maturity and entrepreneurial culture of the Australian fitness industry. Need for collaboration between fitness industry and government on public health. Influence of Australian lifestyle trends (e.g., coffee culture) on the fitness landscape. To learn more about Beyond Activ, click here: https://beyondactiv.com/ ====================================================== Support fitness industry news by sponsoring future LIFTS episodes. Contact us at [email protected] for advertising opportunities. Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it’s published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog: https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK)  ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/   0:00 Intro 12:04 Aleksander Dahlberg 22:32 Aaron Verasammy 35:05 Emmett Williams