#32 - The importance of search in the B2B customer experience with John Watton, CMO at Yext
FINITE: B2B Marketing Podcast for Tech, Software & SaaS - A podcast by Jodi Norris
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John Watton is an experienced B2B tech marketer, and currently CMO at Yext, a technology company that transforms the way brands offer search to their customers. Search is an ever more important part of great customer experiences, enabling customers to find what they want quickly and easily, and so FINITE podcast host Alex sat down with John to explore how search can play it's part in supporting modern B2B marketing.The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.Support the show
