#36 - No Forms. No Spam. No Cold Calls. with Latané Conant, Chief Market Officer at 6sense

On today’s episode I’m talking with Latané Conant. Latané is currently Chief Market Officer at 6sense, an account engagement platform for marketing and sales teams. Latané has quite literally written the book on modern day B2B sales and marketing, and so we sat down to talk through her book which is called No Forms. No Spam. No Cold Calls.. It offers some really refreshing perspectives on how we can all rethink our approach to enterprise marketing, and the next generation of account-based sales and marketing.You can find Latané's book on Amazon by clicking here.---The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.---To apply to join the FINITE community, head to finite.community.Support the show