#59 - The Marketing Development Rep (MDR) with Heidi Cerenzia, VP, Global Demand Generation at Wrike

The MDR role is becoming more and more popular, as marketing teams need the support of a dedicated business development team to chase up their MQLs. On this episode of the FINITE Podcast, we hear from Heidi Cerenzia, VP, Global Demand Generation at Wrike - a popular work management platform. Heidi herself has a team of MDRs, so she explains why they benefit her marketing function, and how she distinguishes them from SDRs. ---The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.---To apply to join the FINITE community, head to finite.community. Support the show