College Leaders | Using Partnership to Build Community w/ Rhett Hobart

This week, we sat down with Rhett Hobart, Associate AD for Fan Experience and Brand Development at Wake Forest University. Since he joined the Demon Deacons in April 2020, Rhett and his team have launched their “Welcome to Deactown” brand campaign, introduced new in-game experiences for the greater college football fan and debuted a co-branded beer, Deacon Brew, all to create the “Best Fan Experience in North Carolina.” In this episode, we go deep into strategies and tactics for e...