The Building Blocks of LEGO's Content & Fandom Strategy w/ James Gregson

Similar to the passion fans have for Disney, young kids and adults alike have deep emotional connections with LEGO. In this week’s episode, James Gregson, creative director for LEGO Group’s internal creative agency, breaks down the content strategies that elicits that fandom and helps “inspire the builders of tomorrow.” The conversation covers the product partnerships and user-generated content that LEGO utilizes to strengthen relationships and bring new fans into the ...