Episode 154: Outlook 2024 Deep-Dive

Floor 9 - A podcast by IPG Media Lab

Welcome back to Floor 9! This week, your hosts Ryan and Adam are joined by Chelsea Freitas from our Strategy team to take a deep dive into the trends and themes from our latest annual Outlook report, which includes:Macro trends in consumer behaviors - starting at 0:42Life's New Beats - starting at 13:36The Remixed City - starting at 24:50The Revenge of the Monoculture - starting at 37:50The Expanding Experience Economy - starting at 45:48Make sure to check out the full version of Outlook 2024 report on Medium here: https://bit.ly/LabOutlook24If you enjoyed the episode, please consider giving us a five-star review on Apple Podcast. Follow the Lab on Twitter @ipglab and on Medium for our latest insights. Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.