Episode 93: How to Build a D2C Brand

This week, we are delighted to welcome Jing Gao, the mastermind behind viral hot sauce sensation Fly By Jing, to Floor 9 to share her incredible journey as a D2C brand founder. In this wide-ranging conversation, we discuss the challenges and opportunities presented by the pandemic, the importance of storytelling and community-building for D2C brands, and how the overall D2C space is evolving.As usual, Scott and Adam discuss this week’s top news before the main conversation, which includes Google Maps adding a social feed, the success of Fornite’s Galactus event and Dua Lipa’s virtual concert, the upcoming Disovery+ streaming service, and Hulu’s Watch Party feature.You can find Adam and Scott on Twitter at @adamjsimon and @tippier. Check out Jing’s Medium post on what she learned from the process of making Sichuan chili sauce at scale. Hosted on Acast. See acast.com/privacy for more information.