How to sell your mobile app

How do you sell your mobile app? Sometimes you're just not the right person or company to take your app to the next level. You need more cash, or you need marketing expertise that you don't have. Well, then you might need to sell your app to another publisher, studio, investor, or app aggregator. Welcome to Growth Masterminds! In this episode, host John Koetsier chats with app sales expert Charlie Ryan, founder of AppFlip. They chat about why publishers might want to sell their apps, who is looking to buy them, and how to value an app. With insights on evergreen app categories, the shift to subscription models, and the complexities of app acquisition, this episode is a goldmine for anyone interested in selling -- or buying -- a mobile app. 00:00 Introduction to App Aggregators 01:17 Why Publishers Sell Their Apps 02:46 Who Buys Apps and Why 07:07 Valuing Mobile Apps 13:21 Popular App Categories and Trends 19:38 Advice for Small Publishing Houses 22:41 Common Oversights When Buying Apps 24:24 Conclusion and Final Thoughts