Growth Masterminds: mobile growth podcast

A podcast by Singular

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149 Episodes

  1. Why privacy and consent are AMERICAN things now, not just EUROPEAN

    Published: 2/4/2025
  2. Women & mobile gaming: 9 things you need to know

    Published: 1/30/2025
  3. 60% lower cost per trial via web2app?

    Published: 1/21/2025
  4. No more App Store fees

    Published: 1/14/2025
  5. Scaling mobile games beyond 1 million players: 6 challenges

    Published: 1/8/2025
  6. How AppLovin is fueling the boom in incentivized ad networks

    Published: 12/26/2024
  7. How to grow games globally

    Published: 12/19/2024
  8. How to scale influencer marketing

    Published: 12/10/2024
  9. 1 must-have to scale your app 100X

    Published: 12/3/2024
  10. Went viral on TikTok Shop ... sold out in 3 days!

    Published: 11/27/2024
  11. Boosting conversions on Roku: Roku's head of ad innovation Peter Hamilton

    Published: 11/18/2024
  12. UA diversification: CTV, DOOH, podcasts, and radio?!?

    Published: 11/13/2024
  13. 6X creative output with AI?!?

    Published: 11/7/2024
  14. Winning with programmatic mobile ads: US, UK, DE, IN, BRA, JPN

    Published: 10/30/2024
  15. Marcus Burke on free trials, Advantage+, AEM, web to app, funnels, and way too much more!

    Published: 10/18/2024
  16. End cards that convert: boost mobile ads conversion by 30%

    Published: 10/10/2024
  17. New Unity CEO Matt Bromberg on games, ads, AI

    Published: 10/3/2024
  18. CAPIs, CAPIs, CAPIs, all about CAPIs

    Published: 9/26/2024
  19. 8 biggest mistakes in paid user acquisition

    Published: 9/17/2024
  20. UA via OEM: new opportunities for growth

    Published: 9/11/2024

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Growth Masterminds is smart user acquisition and mobile growth pros sharing their best insights on UA, retention, mobile measurement, privacy, mobile marketing data, and much more. Hosted by John Koetsier, we chat with brands like IMVU, DraftKings, and Mixtiles. We interrogate ad networks like Fyber, Kidoz, AppLike, Vungle, Bluestacks, and more. And we feature global experts like Eric Seufert and Jayne Peressini. Along the way, we hit topics like pLTV, creative optimization, incrementality, granularity, fraud, privacy, success in China ... and much, much more.