Professor ARPDAU: free retention curve, LTV predictor, DAU predictor

Need retention curves, LTV predictors, or DAU predictors for your mobile game or app? Don't want to learn about to build retention curves or LTV predictions or DAU predictions, but need the data?

You're in luck: Russell Ovans, author of Game Analytics, has just built out these tools for free use. And in this edition of Growth Masterminds, he shows us exactly how they work and why they're useful.

Ovans demos his set of free online tools designed for game marketers, including the retention curve creator, LTV predictor, daily average user predictor, and a geographical pricing tool that does have a cost.

Perfect for anyone in game marketing or analytics who needs this kind of data but prefers not to learn exactly how to create it themselves :-)

00:00 Introduction to Growth Masterminds

00:59 The Goal of Making Game Analytics Simple

02:09 Challenges and Feedback on the Book

03:39 Launching ARPDAU's Free Tools

04:54 Demo of Retention Curve Creator

10:51 Predicting Customer Lifetime Value (LTV)

16:52 Estimating Daily Active Users (DAU) and Revenue

21:57 Future Enhancements and Feedback

24:05 Introduction to the Big Mac Index

24:30 Country-Specific Pricing Strategies

25:08 Challenges with Global Pricing

26:31 Implementing the Big Mac Index

28:06 Google Play Console Pricing Features

30:39 Using Professor ARPDAU's Tool

31:52 Adjusting Prices with CSV Files

39:33 Final Thoughts and Q&A