UA in iOS 14 with SKAN, Singular's open source framework for SKAdNetwork

Growth Masterminds: mobile growth podcast - A podcast by Singular

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We chat with Singular CTO Eran Friedman about SKAN, Singular's open-source framework for SKAdNetwork. The key goals:   - identify the top challenges  - maximize use of your 100 campaign IDs  - manage the data from SKAdNetwork and bring it all together  - reduce fraud  - simplify conversion management ... and optimize conversion methodologies on the fly  - combine SKAdNetwork data with IDFA data and data from other sources  - and more!