Why privacy and consent are AMERICAN things now, not just EUROPEAN

Since 2020, 19 U.S. states have implemented data protection laws. That means mobile app publishers don't just have to worry about data, privacy, and consent when they publish in Europe. They also have to think about it in the U.S.

So ... how do you make data consent (a boring legal formality that annoys customers) a positive part of your app onboarding. And ... essentially ... a marketing moment?

In this episode of Growth Masterminds, host John Koetsier interviews Jerome Perani, CRO of Axeptio, a leading Consent Management Platform (CMP) used by over 70,000 websites worldwide.

They discuss the evolving landscape of data privacy regulations across the globe, particularly focusing on GDPR and similar laws in the EU, US, Canada, and other regions. Jerome provides insights on how mobile app developers can effectively integrate consent management into their user onboarding processes, aligning with regulations without compromising user experience. They also touch on recent stringent measures from the French Data Protection Authority and the impact of such regulations on global businesses.

00:00 Introduction to Data Protection Regulations

00:45 Guest Introduction: Jerome Piani

01:41 The Evolution of Data Protection in Europe

04:49 Global Data Protection Landscape

12:47 Challenges and Solutions for App Developers

17:43 Future of Data Protection Regulations

27:02 Conclusion and Final Thoughts