Are You Marketing or Going to Market?

Are you “playing” business or are you IN business? There's a big difference! The truth is, you're only IN business when you are exchanging value with someone else. Think about this way: Would you rather buy from the person that stays tucked away behind their computer perfecting the label and editing their branding to make sure everything looks perfect BEFORE they go to market (aka go sell the thing) OR Would you rather buy from the person that takes their 80% perfect product with the i...