How Do I Make My Offer Irresistible?

Something we get asked a lot from online business owners is, "how do I make my offer irresistible?" What they're typically asking is: what can I ADD to my offer so that people see it as a no brainer? And we totally get it, because perceived value is a thing. Which brings up the question - do you want your offer to be PERCEIVED as valuable or do you want it to ACTUALLY be valuable when you get it into the hands of your people? What's interesting and super important to realize is that INFOR...