65. The truth about 'woke' brands and companies getting political

There's been an uptick in the number of brands that are being called out for being both 'woke' and 'political'. But what does it even mean for a brand to be 'woke'? This episode covers the true meaning of woke, what it means for brands, and why all brands are inherently political. Transcript of this episode Top companies in the US who lobby the government Join the Inclusion & Marketing Newsletter