#1 The North Face: Crafting campaigns around sustainability

Inside Fashion Marketing by Zalando Marketing Services - A podcast by Zalando Marketing Services GmbH

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Business

Andreas talks to Sebastian Reinhard, Marketing Director at The North Face, about their holistic marketing approach for their latest upcycled collection - The North Face RENEWED by RÆBURN. Find out how they connect with outdoor fashion and sustainability conscious customers via their campaigans - from ideation and collaboration, to developing a strong data-driven approach, and knowing exactly who their audience is.