53 Episodes

  1. Live at OMR: L'Oréal, PVH, and Salomon building the love brands of tomorrow

    Published: 5/29/2025
  2. What do I wear? Vans has the answer

    Published: 4/17/2025
  3. Welcoming the Women in Retail Media Collective

    Published: 3/27/2025
  4. The new era of Inside Fashion Marketing - building the love brands of tomorrow

    Published: 3/26/2025
  5. Ramping up customer engagement with PVH

    Published: 12/19/2024
  6. #42 Customer-centric marketing with Brooks

    Published: 10/17/2024
  7. #41 - Summer of sports: Connecting with customers!

    Published: 5/30/2024
  8. #40 2024 outlook - be ahead of the game, on and off site Zalando

    Published: 2/15/2024
  9. #39 - 2023 highlights and what 2024 has in store for us

    Published: 12/22/2023
  10. #38 11.9M social media reach without booked deliverables - how to influencer event with Steve Madden

    Published: 11/23/2023
  11. #37 Developing cultural credibility with a new generation of values-driven shoppers

    Published: 9/14/2023
  12. #36.2 Strong partnerships: the secret to Levi’s® 150 year success

    Published: 8/10/2023
  13. #36.1 Strong partnerships: the secret to Levi’s 150 year success

    Published: 7/27/2023
  14. #35 Putting partners in the driver's seat with self-service

    Published: 6/29/2023
  15. #34 ALDO's cross-category collaboration with L'Oréal increased new customers by +60%

    Published: 4/27/2023
  16. #33 How Esprit gained 24% new customers with its Sweet Escape campaign

    Published: 3/16/2023
  17. #32.2 Putting the Street in Streetwear with the BVG and QS by s.Oliver

    Published: 2/16/2023
  18. #32.1 Putting the Street in Streetwear with the BVG and QS by s.Oliver

    Published: 2/2/2023
  19. #31 Sold out in minutes: Reebok's exclusive zPlus sneaker drop with Maxplore

    Published: 12/8/2022
  20. #30 Ellesse’s Fresh Perspective on all things Gen Z!

    Published: 11/10/2022

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Retail media isn’t just an option—it’s the driving force behind brand growth. As the landscape evolves, brands must go beyond reach and clicks to create real customer connections. Content-driven commerce is on the rise, blending inspiration, entertainment, and shoppable moments to shape the love brands of tomorrow through customer-centric marketing. Join Heike Lari, Director Partner Marketing & Consultancy, as she shares insights from partners and internal experts—while also exploring collaborations beyond Zalando. Tune in for bite-sized insights on how to future-proof your retail media strategy and drive lasting success–brought to you by Zalando Partner Marketing Services, Zalando’s 360-degree marketing unit. Find us at https://partner.zalando.com/services/marketing