Inside Fashion Marketing by Zalando Marketing Services
A podcast by Zalando Marketing Services GmbH
53 Episodes
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Live at OMR: L'Oréal, PVH, and Salomon building the love brands of tomorrow
Published: 5/29/2025 -
What do I wear? Vans has the answer
Published: 4/17/2025 -
Welcoming the Women in Retail Media Collective
Published: 3/27/2025 -
The new era of Inside Fashion Marketing - building the love brands of tomorrow
Published: 3/26/2025 -
Ramping up customer engagement with PVH
Published: 12/19/2024 -
#42 Customer-centric marketing with Brooks
Published: 10/17/2024 -
#41 - Summer of sports: Connecting with customers!
Published: 5/30/2024 -
#40 2024 outlook - be ahead of the game, on and off site Zalando
Published: 2/15/2024 -
#39 - 2023 highlights and what 2024 has in store for us
Published: 12/22/2023 -
#38 11.9M social media reach without booked deliverables - how to influencer event with Steve Madden
Published: 11/23/2023 -
#37 Developing cultural credibility with a new generation of values-driven shoppers
Published: 9/14/2023 -
#36.2 Strong partnerships: the secret to Levi’s® 150 year success
Published: 8/10/2023 -
#36.1 Strong partnerships: the secret to Levi’s 150 year success
Published: 7/27/2023 -
#35 Putting partners in the driver's seat with self-service
Published: 6/29/2023 -
#34 ALDO's cross-category collaboration with L'Oréal increased new customers by +60%
Published: 4/27/2023 -
#33 How Esprit gained 24% new customers with its Sweet Escape campaign
Published: 3/16/2023 -
#32.2 Putting the Street in Streetwear with the BVG and QS by s.Oliver
Published: 2/16/2023 -
#32.1 Putting the Street in Streetwear with the BVG and QS by s.Oliver
Published: 2/2/2023 -
#31 Sold out in minutes: Reebok's exclusive zPlus sneaker drop with Maxplore
Published: 12/8/2022 -
#30 Ellesse’s Fresh Perspective on all things Gen Z!
Published: 11/10/2022
Retail media isn’t just an option—it’s the driving force behind brand growth. As the landscape evolves, brands must go beyond reach and clicks to create real customer connections. Content-driven commerce is on the rise, blending inspiration, entertainment, and shoppable moments to shape the love brands of tomorrow through customer-centric marketing. Join Heike Lari, Director Partner Marketing & Consultancy, as she shares insights from partners and internal experts—while also exploring collaborations beyond Zalando. Tune in for bite-sized insights on how to future-proof your retail media strategy and drive lasting success–brought to you by Zalando Partner Marketing Services, Zalando’s 360-degree marketing unit. Find us at https://partner.zalando.com/services/marketing