Season 1 #10 Luke Alley, CMO, Avalanche Media - Creating Lasting Customer Relationships

In this episode, Joe is joined by Luke, VP of Marketing at Avalanche Media, to explore what it takes to create a standout customer experience. Luke shares his journey from being the first employee at Avalanche to shaping its philosophy of building genuine relationships beyond mere transactions. The discussion touches on: The concept of "Brand Orbit" and how relationships trump transactions.Tools and techniques that enhance client interactions, like screen recordings and Zoom calls.Luke’s pers...