Digging Deeper into ServiceNow’s Q3 ‘18 Earnings

ServiceNow had another strong quarter. Subscription revenue was up an impressive 39% with 25 net new deals with over $1M in annual contract value. With the goal of landing more net new customers and upselling their current base, ServiceNow has changed their go-to-market approach. They now describe their product portfolio as the Now Platform and three (3) workflow clouds (IT, Employee Experience and Customer Service). ServiceNow will continue to rely heavily on their established CIO relationships and partner ecosystem to sell more ServiceNow products while also ramping up both their company and product brand awareness.