Affiliates: Simple Strategies to Make Affiliate Marketing Work for You with Rachel Said, Genie Goals

Rachel Said is head of Affiliate and Partner Marketing at Genie Goals–the award-winning, results-driven digital marketing agency for ambitious eCommerce brands.In this episode, we discuss:The importance of building relationships in affiliate marketingHow to strategically integrate affiliates into your marketing strategyChoosing the right technology for your affiliate programDive in:[02:19] Rachel’s affiliate marketing journey.[06:42] Affiliate activity needs clear targets and objectives.[10:51] Laying the right foundation in the beginning sets the tone for affiliate programs.[13:56] Affiliate sites are a business in their own right.[16:36] Have the right expectations from upper-funnel activities.[18:23] Choosing technology for affiliate partnership requires strategy.[21:48] The importance of providing the business KPIs and goals to your affiliate channel.[23:55] Hear Rachel’s Insider Tips!Download Genie Goals Free Guide to Affiliates here >>> https://keepopt.com/geniegoals Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor