252 Episodes

  1. Partnerships: Why Affiliate Marketing Isn't a Channel Anymore with Lee-Ann Johnstone from Affiverse

    Published: 3/26/2025

  2. Customer Retention: Turn Unboxing Into a Marketing Channel & Keep Customers Coming Back with Mollie Woolnough-Rai, Penny Black

    Published: 3/19/2025

  3. Customer Retention: CRM Simplified – The Right Tech, Clean Data, and Performance Insights with Nicky Lomax

    Published: 3/12/2025

  4. Customer Retention: How Subscription Attracts & Retains More Customers with Matthew Holman, Subscription Prescription

    Published: 3/5/2025

  5. Customer Retention: Why Resale Is the Next Big Thing in Customer Retention with Lydia Hartley, Continue

    Published: 2/26/2025

  6. Customer Retention: Mistakes to Avoid with Thomas Lalas

    Published: 2/19/2025

  7. Meta Ads: Using Server-Side Tracking to Boost Conversions and Increase ROI with Edward Upton

    Published: 2/12/2025

  8. Meta Ads: Top 5 Meta Ads Mistakes to Avoid with Aggie Meroni, White Bee Digital

    Published: 2/5/2025

  9. Meta Ads: Why First-Party Cookies are What You Need for Success with Yiqi Wu, Aimerce

    Published: 1/29/2025

  10. Meta Ads: Building Profitability in Your Meta Ads with Nikki Lindgren, Pennock

    Published: 1/22/2025

  11. Meta Ads: Running an In-House Creative Team with Janis Thomas, Look Fabulous Forever

    Published: 1/15/2025

  12. AI Use Cases: Automating Ads and Improving Your Campaigns Using AI with Komal Singh, 4XDigital

    Published: 1/8/2025

  13. AI Use Cases: How to Build Effective Customer Avatars Using AI with Sara Bodner

    Published: 1/1/2025

  14. AI Use Cases: Using AI and Automation to Boost Productivity with Jameela Ghann

    Published: 12/25/2024

  15. AI Use Cases: How AI-Optimised Product Descriptions Boost Conversion Rates with Thomas Ryan, Descriptomizer

    Published: 12/18/2024

  16. AI Use Cases: Using AI to Optimise Discounts, Boost Sales, and Improve Customer Experience with Rosie Bailey

    Published: 12/11/2024

  17. Content Marketing: Elevating Your Content Strategy with More Than Just Copy with Irem Isik, Storyly

    Published: 12/4/2024

  18. Content Marketing: Using Wikipedia to Build Your Brand with Bill Beutler, Beutler Ink

    Published: 11/27/2024

  19. Content Marketing: How to Build a Winning Content Calendar with Abby Wood, The Content Lab

    Published: 11/20/2024

  20. Content Marketing: Mapping Content to the Customer Journey with Hannah Brady, Connective3

    Published: 11/13/2024

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For 5 episodes at a time we focus in on one marketing method - maybe Email or SEO or Google Ads or Facebook Ads. In our weekly episodes, we go deep into a different area of the marketing method we’re focused on, with a guest selected because they are an expert in their field AND because they have a specific tactic or approach you NEED to know about. That means for the whole 5 episodes you’re getting ideas about ONE THING, and you can focus your optimisation time along with us on that one marketing method. - Current Mini-Series = Partnerships - inc Affiliates and Influencers - Next Mini-Series = Email and SMS - Last Mini-Series = Customer Retention Previous topics you can listen to right now: SEO, Email marketing, Black Friday, Facebook Ads, Marketing Foundations, Content Marketing, Organic Social Media, Google Ads, TikTok, & Improving Conversion Rates You can hear a new episode for free every Wednesday. Each episode lasts about 30-45 minutes and is audio only. AND at the end of each month we also have a Live Q&A webinar where you get to ask your questions of our guests. >> Sign up for the next one here: https://keepoptimising.com/webinar/ I look forward to helping you keep optimising your marketing very soon! Chloe Thomas, host of the show About our host: Chloe Thomas has been in marketing for over 15 years, she's the author of multiple best selling books on eCommerce and marketing, and the host of the award-winning UK top 5 marketing podcast, eCommerce MasterPlan. Join our email list: https://keepoptimising.com/