Attribution: The Art and Science of Testing with Jo Davis

Jo is the COO at Sweet Analytics, an analytics suite where you can bring all your data together to get a single customer view, and benchmark against the industry. Prior to joining Sweet Analytics Jo spent 18 years working at big name retailers in the UK across the fashion and furniture sectors.In this episode we discuss:The basics that you need in place before you even start thinking about attributionWhy it's important to get the numbers rightHow to avoid the common pitfalls Jo has seenThe danger of making assumptions and decisions made on errorsThe power of incremental testingCheck out Triple Whale now >> https://keepopt.com/triplewhale Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor