Content Marketing: Create your Blog Creation Checklist to deliver eCommerce Growth

Sarah Falcon is the VP of marketing at Object Edge where she leads marketing strategy and execution – including driving high performing content marketing. Sarah gets to work across a number of industries including both B2B and B2C eCommerce.We'll be discussingWhy is blog content important on an eCommerce site?Why do we need a system to drive our blog content?How to build your blogging checklistHow to find the people to deliver your blogging checklistHow to optimise your blogging once you’ve got your blog creation checklistEpisode sponsored by KlaviyoGet all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor