Content Marketing: Outreach and Digital PR tips with Spark Toro's Rand Fishkin

Back in 2003 Rand co-founded what has become one of the pillars of SEO knowledge sharing, and an awesome software tool set – yes Moz. Now he’s busy with a new software tool, SparkToro a market research and audience intelligence tool – that means it shows you what publications and people influence your target audience – aka the publications and blogs you should be including in your off-site content marketing activity.Get all the links and resources we mention at KeepOptimising.comEpisode sponsored by Klaviyo