Content: Navigating the Social Commerce Landscape with Sophie Frères, LiSA

Sophie Frères is the Co-Founder and CEO of LiSA Social Commerce, the all-in-one social commerce platform. Sophie also has 13 years of experience working in luxury and FMCG retail, and joins us fresh from the WebSummit stage!In this episode, we discuss:Why social commerce is more than social media sellingHow collaboration among teams is crucial for social commerce successWhy your success in social commerce depends on authenticityDive in:[02:00] Sophie’s journey into content marketing and social commerce.[04:41] How LiSA was founded.[05:51] What social commerce encompasses.[09:57] Working out how to start your social commerce strategy.[16:41] No major changes in consumer behavior. It’s the brands that need to make social commerce happen.[18:38] Sectors that are on social commerce.[22:05] Authenticity is key for brands to find success with social commerce.[23:49] Listen to Sophie’s Insider Tips!Get Fera FREE for 4 months on any plan >>> https://keepopt.com/fera Join our brand new 'Chloe's eCommerce Club' here >> https://keepopt.com/club Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor