Content: SEO & Blogging with Generative AI. Katrina McKinnon, CopySmiths.com

Keep Optimising - A podcast by Chloe Thomas - Wednesdays

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Katrina McKinnon is the founder of CopySmiths.com, the content shop for eCommerce stores, where she and her team have produced over 8,000 blog articles and generated millions of views to drive brand awareness and customer engagement.In this episode you will learn:How Katrina helps her clients generate more traffic through content marketingWhat impact does visual content have on SEO?How to use Generative AI to speed up the creation process without sacrificing originalityThe team's writing process and a production line approachAdvice on outsourcing content creation to virtual assistants in different countriesHow does "fun drunk auntie content" stand out?[07:14] Blogging is more challenging, but still possible.[13:40] AI used for idea generation, and not just writing.[16:15] A team of experts to create articles efficiently.[23:04] Insider tips on content marketing.[27:37] Stolen content led to sharing decisions.[30:30] Using AI to improve SEO content creation.Get Fera FREE for 4 months on any plan >>> https://keepopt.com/fera Join our brand new 'Chloe's eCommerce Club' here >> https://keepopt.com/club Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor