Content: The Intersection of Behavioural Science and eCommerce Strategies with Dr. Thilo Pfrang, Behamics

Dr. Thilo Pfrang is the co-founder of Behamics and holds a PhD in Behavioural Science. Through his lectures and writing, he’s helping us leverage behavioural science to improve our relationships with our customers. And via Behamics, he’s providing a tool to help us use all of this (plus AI) to improve net revenue via reduced cart abandons and lowering returns rates.In this episode, we discuss:Dynamic and personalized nudgingBalancing push and pull strategiesUnderstanding and applying psychological mechanismsDive in:[03:57] Testing behavioral interventions.[08:28] How scarcity nudges and other psychological mechanisms affect returns.[10:48] Product pages should be better and more personalized using AI and tech.[14:06] Basic knowledge of behavioural science helps businesses.[18:52] Simplification is key for effective communication.[23:45] AI and behavioural science combine for insights.[29:37] Combining AI with behavioral science for influence.Get Fera FREE for 4 months on any plan >>> https://keepopt.com/fera Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor