Digital Advertising: Create a Competition-Beating Ad Strategy with Rob Harrison-Plastow

Rob is CEO at Source Nine, home to The Empathy Blueprint… which you may remember from a previous episode. Rob and the team at Source Nine help you take the guesswork out of your ad strategies and create a highly effective campaign that deeply resonates with your target audience. In this episode we discuss:The steps to create a competition beating ad strategyWhy it's crucial to start with customer researchThe importance of using both Qualitative AND Quantitative research methodsKey factors in creating successful brand strategiesTips for capturing the customer's voice to improve messaging[05:45] Directly engage with customers for advantage.[09:50] Quantitative data helps with segmentation.[13:36] Clear objectives, solve problems, and focused participants.[23:15] Quickly complete projects.[29:57] Change your thinking.[32:29] Gain customer insight for effective marketing strategy.Digital Gearbox - grab one of 10 free one to one consultations here >> keepopt.com/digitalgearboxFind your next eCommerce tool >> https://keepopt.com/tech Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor