Email Marketing: Customer-First Data for Customer Retention with Klaviyo's Gemma Banks

In this episode, we’re going to be getting into how Customer-First Data and Zero Party data can be used to improve customer retention – upping those all-important CLV stats, and stopping your competition from stealing your customers!This episode is a simulcast (of sorts!) with our brand new eCommerce MasterPlan Virtual Summit that goes live today! 10 hand-picked experts are sharing the key tactics you need to grow your business in this challenging year – 5 sessions on acquisition, and 5 on retention.If you want access to the whole event for FREE– just head to eCMP.info/summit where you might be in time to catch some live sessions, but where you’ll DEFINITELY be in time to catch the replays. And it's ALL free.Gemma Banks is the Senior Marketing Director for the EMEA and APAC at Klaviyo, and she’s been helping brands like you improve their eCommerce marketing since 2013! She really knows her email marketing eCommerce stuff! We're so pleased she could spare the time to join us to cover this essential topic.Get all the links and resources we mention at KeepOptimising.comEpisode sponsored by Klaviyo