Email Marketing: Lazy Email Marketing with Gabe Macaluso, Omnisend

For the second time on the show, we are joined by Gabe Gabe Macaluso, the Director of Customer Success at Omnisend. Prior to that he was on the Bronto team at Netsuite – so Gabe’s got some serious eCommerce email pedigree! It was a refreshing conversation to hear Gabe unpack  how to optimise your existing email content.In this episode we discuss:Improving the marketing methods you’re already using Updating your email content to achieve low-effort, high-performance results Repurposing already existing content How to create fun, authentic content Understanding your audience’s communication stylesGet 30% off Omnisend for your first three months >> https://keepopt.com/omnisend Join our brand new 'Chloe's eCommerce Club' here >> https://keepopt.com/club Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor