Email Marketing: Email Segmentation to improve your Facebook Ads results with Kunle Campbell

Kunle is an eCommerce obsessive, an ‘outsourced CMO’ and advisor to a range of D2C product businesses. He’s been involved in eCommerce and online marketing since the early 2000s, and is now best known at the host of the 2x eCommerce Podcast. It's always great to catch up with him, and this time we're talking about the best ways to segment your email data AND how to then use those same segmentations to improve your social media advertising.Episode sponsored by KlaviyoGet all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor