Google Ads Bidding Strategies Explained with Jonny Hyams

Jonny Hyams is the head of client services at Digital Gearbox, driving sales and great ROAS for their clients across Google Ads and other channels. This is a bonus episode because we have so much to cover in Google Ads at the moment. In this special episode, we explore what affects everything on this topic… bidding strategies.Jonny talks about the different types of strategies, including Manual, Maximise Impressions, Maximise Clicks, Maximise Conversion and Maximise Conversion Value. We also discuss setting up your own Google Ads native tracking, learning from the Reddit community, what to do if you’re hitting a ‘doom spiral’ – and why you need to prepare more for automation.Digital Gearbox - grab one of 10 free one to one consultations here >> keepopt.com/digitalgearboxGet all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor