Google Ads: Keyword Search Campaigns - what's working now?

Guest Alex Hogan is head of marketing for PushON a full service eCommerce agency specialising in Magento, SEO and Paid Media, so he gets to work across a range of eCommerce brands every day. And he has over 10 years experience driving eCommerce sales with Google Ads. We're discussing all the latest tips and ideas for improving your keyword ad performance, including changes to match types (broad match modifiers, phrase match etc), keyword scultping (yes negatives!), responsive text ads, AND why goals and automation are essential to get set up right.Get all the links and resources we mention at KeepOptimising.comEpisode sponsored by Klaviyo

Om Podcasten

We spend each month focusing in on one marketing method - maybe Email or SEO or Google Ads or Facebook Ads. In our weekly episodes, we go deep into a different area of the marketing method we’re focused on, with a guest selected because they are an expert in their field AND because they have a specific tactic or approach you NEED to know about. That means for the whole month you’re getting ideas about ONE THING, and you can focus your optimisation time along with us on that one marketing method. - This month = Affiliate Marketing - Next month = Storytelling Previous topics you can listen to right now: SEO, Email marketing, Black Friday, Facebook Ads, Marketing Foundations, Content Marketing, Organic Social Media, Google Ads, TikTok, & Improving Conversion Rates You can hear a new episode for free every Wednesday. Each episode lasts about 30-45 minutes and is audio only. AND at the end of each month we also have a Live Q&A webinar where you get to ask your questions of our guests. >> Sign up for the next one here: https://keepoptimising.com/webinar/ I look forward to helping you keep optimising your marketing very soon! Chloe Thomas, host of the show About our host: Chloe Thomas has been in marketing for over 15 years, she's the author of multiple best selling books on eCommerce and marketing, and the host of the award-winning UK top 5 marketing podcast, eCommerce MasterPlan. Join our email list: https://keepoptimising.com/